唐锐涛卸任JWT亚太区CEO

  来自上海和JWT官方的消息确认,唐锐涛(Tom Doctoroff) 将卸任智威汤逊(JWT)亚太区首席执行官,并将返回美国寻找新的职业机会。

  

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  据悉,目前JWT澳新区首席执行官 John Gutteridge 将接替Tom 担任新的亚太区首席执行官,并Base在新加坡。


  这对于行业来说,确实算是个蛮"Shocking"的大新闻,特别是对于智威汤逊上海来说,毕竟他已经在位长达18年。


  唐锐涛于1989年在芝加哥李奥贝纳开始自己的广告生涯,并于1994年转战香港,担任JWT亚太区客户总监负责卡夫、花旗和百事可乐。1998年他调往上海担任智威汤逊上海董事总经理。


  2002年他再进一步,成为东北亚区区域总监(管理中港台韩四个市场)和大中华区首席执行官。并在2013年晋升为智威汤逊亚太区首席执行官。


  长期待在中国市场,也使得唐锐涛成为“中国通”,甚至他自己都会自我调侃“天不怕,地不怕,就怕洋鬼子讲普通话”,对中国文化细心钻研后唐锐涛每逢演讲,必会用普通话自嘲一番,每每引发台下中国人一片善意的微笑。


  而且他在平时撰写不少的文章写营销、写中国市场;也会出现在许多论坛/会议上演讲。知名度那是杠杠的就对了。


  He appears regularly on CNBC, NBC’s The Today Show, Bloomberg and NPR and is featured in publications ranging from the Financial Times to the Wall Street Journal. He is a sought after keynote speaker for events such as the International Advertising Association’s global symposium, University of Chicago’s Global Management Conference and the JPMorgan Asia Pacific Equities conference.


  He is the author of three books including "Billions: Selling to the New Chinese Consumer" (2006), "What Chinese Want" (2012), and "Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing" (2014).


  来自业内的一些消息说,“Tom的离开有一部分是因为政治斗争的原因”。但来自JWT的新闻稿中却是透露了这次换帅并非无征兆:“The appointment is part of a long-term succession plan mapped out over the last year by Doctoroff and Gutteridge, who serves as the J. Walter Thompson’s Australia & New Zealand CEO, and sits on the network’s Asia Pacific Executive Committee.”


  同时在新闻稿里,JWT全球CEO Tamara Ingram 也对Tom Doctoroff的贡献赞誉有加:“Tom’s indefatigable passion for building domestic and global brands, and his expertise on China has set him, as a business leader, and our agency, apart in this critical, high-growth market. He has left a real legacy of robust growth and thought leadership, not just in China but across Asia, for our network as a whole.”


  貌似,JWT铁三角中的雷力韬Ratan Malli 在JWT官方网站上已经找不到相关的信息,他在2013年初一块跟着升任JWT亚太区策略策划总监,更早前是北亚区/大中华区的策略负责人。难道他已经提前离职了?


  曾经,我以为Tom会在JWT待到退休。


  我想,大概你也会这样觉得吧?

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